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25 March, 2021
While buying a handicraft, Sarees, Rosogullas or any other such products, have you ever wondered if they were truly authentic coming from its place of origin? Like, throughout my life till date I always thought that Rosogullas originated from West Bengal but to my surprise I recently came to know that its actual place of origin is Odisha and not West Bengal!!
Thanks to Geographical Indicator (GI) that now we can buy authentic products with confidence on e-commerce sites like who only sell GI tagged products.
A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Since the qualities depend on the geographical place of production, there is a clear link between the product and its original place of production. This is offered mostly to farming, regular, fabricated, painstaking work emerging from a specific topographical zone. Topographical signs (G.I.) are one of the types of IPR (Intellectual property rights) which distinguishes a decent as beginning in the separate region of the nation, or a district or region in that specific domain, where a given quality or another trademark identified with great is basically owing to its geological birthplace. The connection among items and spot turns out to be so notable that any reference to that spot is suggestive of products starting there and the other way around

Some of the most significant advantages of Geographical Indication (GI) are,
Satisfies the quest for customers looking for authentic products
Increases the revenue of local producers by cutting intermediaries
Enhances exports as GI works as a powerful differentiation factor for products in International markets by providing a competitive edge.

Lot of people get confused between Trade Mark & GI. A trade mark identifies a service or goods originating from a specific producer whereas, GI identifies the Geographical location or region from where the product originates.