Keteki Joha is a black Joha rice and is amongst one of the most premium of Joha varieties. Joha also known as Aromatic rice is a unique gift of nature to Assam, cultivated only in the Brahmaputra valley. It is known for it's sweet aroma, superfine kernels, good cooking quality, and excellent palatability & taste. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characteristics and system of rice cultivation, adding to the best expression of aroma and flavour in the product. It is one of the best varieties of rice grown.